Twice named in PharmaVOICE 100 as one of the most inspiring people in the life sciences, Reid is responsible for driving Evoke's strategic vision and partnering with clients to develop rich, insight-driven strategies that shift brand business. Prior to founding Evoke, Reid held numerous senior and executive leadership roles with agencies such as Digitas Health, imc2, and Saatchi & Saatchi Healthcare. Aside from his accomplishments in business, he is an avid rugby fan and a former player, who has represented the United States in the Rugby League.
Chief Operations Officer
Great ideas are not a moment in time. They are a network of people working together energetically, dynamically, and collaboratively. As COO, Heather is the hand that both holds our performance driven process together and prepares it for the future. She develops our talent, services, and infrastructure and vigilantly guards our culture—all in the service of inspiring our employees, delivering world-class work to clients, and building an agency we all can be proud of. In her spare time, you’ll find Heather and her husband cheering on their children to a little league victory or unwinding with a good book, sometimes at the same time.
Group Managing Director
Tom offers over 17 years of experience in the integrated healthcare marketing, advertising, and consulting fields. As Group Managing Director, he draws on his involvement with many of the world's top healthcare companies to lead strategic engagements, foster client relationships, and apply industry expertise, ensuring that deliverables are on target with brand objectives. Prior to joining Evoke, Tom was Vice President at imc2, where he led the New York and Philadelphia health and wellness practices. Tom holds a BS in Marketing and an MBA from West Chester University of Pennsylvania. When he's not leading the Philadelphia and Chicago offices, Tom can be found coaching one of his five children to victory on the soccer field.
David has more than 20 years expertise in advertising, with the last 15+ focused on health and wellness marketing to consumers and patients. As Managing Director of the Chicago office, David utilizes his background in strategic brand development, traditional advertising, relationship marketing, cross-functional leadership, and DTP/HCP integration to drive brand performance. Prior to his position at Evoke, David held various senior-level account management positions, where he successfully led multiple long-term client relationships. Most recently, David served as Account Director at AbelsonTaylor for over seven years, and he has worked with several leading clients including, AbbVie, Abbott Nutrition, Amgen, Pfizer, and Novartis. Preceding his role at AbelsonTaylor, David worked at DraftFCB and Deutsch. When the weather is decent in Chicago, on weekends David can be found on a soccer field either playing, or coaching and cheering at his daughter's games.
SVP, Client Partner
As an experienced client services lead, Chris has been immersed in the world of healthcare marketing for more than a decade. In his role as SVP, Client Partner, he works to develop strategic vision, ensure effective integration of multichannel tactics, oversee agency partnerships, and manage client relationships. Above all, Chris strives to guarantee the quality of Evoke's end product. Prior to joining Evoke, Chris served as an Account Director, Senior Account Director, and ultimately, Client Relationship Director at Heartbeat Digital. Besides safeguarding his client's vision, Chris is passionate about fitness, yoga, and travel.
SVP, Client Partner
Elissa's effusive personality and seize-the-day attitude have long been known to those who have worked with her in the industry over the past 10 years. Elissa has the innate ability to lead teams and cultivate lasting partnerships to build and foster meaningful brands. Her contagious smile and determined approach motivate her teams to develop inspirational work. She has been at the forefront of memorable corporate identity launches and successful HCP and DTC brand campaign launches within rare diseases, women's health, men's health, and CNS. Elissa holds a BA in Criminology from the University of Maryland; she just loves to understand the true motivation behind behaviors.
VP, Client Partner
Desmond has been lucky enough to work across a very diverse range of businesses over 15 years: from CPG to DTC, from domestic to international, from broad to niche market. He is a launch specialist who has used his deep experience in brand strategy, content development, and account leadership to serve major clients like Pfizer, Merck, and Cadbury. In addition to New York, Desmond has also worked in London. Desmond graduated from Upsala College with a B.A. in Marketing. Away from the office, you'll likely find him on a paddleboard somewhere in the Long Island Sound.
Executive Creative Director
JC's experience spans 20 years across the advertising realm — consumed with telling lasting, meaningful brand stories. Prior to joining Evoke, JC worked with Ogilvy's consumer health group, where he delivered highly effective and pervasively creative work for a wide range of well-known healthcare clients like Pfizer, Merck, Bayer, Allergan, J&J, BMS, GSK, and Unilever. JC holds a BA in Advertising and Graphic Design from the School of Visual Arts, NYC. Presently, JC lives in Long Island with his wife, Lisa and their three children, Cole, Natalie, and Dylan.
Mark has spent more than 15 years perfecting his skills within the Pharmaceutical Industry. As the VP, Strategy at Evoke, he expertly identifies strategic opportunities for clients, which are insight-driven, and exude sound business impact. Prior to joining Evoke, Mark served in similar roles within the strategy and planning groups at Rosetta, imc2, Medco Health Solutions, and Harte-Hanks. Mark completed his undergraduate studies at Temple University and went on to attend LaSalle University's Master's program. He is an avid pop-culture film buff and enjoys cooking and craft-brewing in his free time.
VP, Strategic Planning
Deb has more than 20 years of experience in account planning across a wide variety of brands. For the past 12 years, she has focused exclusively on health and wellness, serving as the strategic force behind creative for brands at AstraZeneca, Shire, and AbbVie Inc. As VP of Strategic Planning at Evoke, Deb applies her energy and creativity to ensure that our brand strategies are insight-based, and our work reflects the true voice of the customer. Having worked on both the Agency and Client sides of the business, she brings a holistic perspective to the issues facing our clients, and a creative approach to addressing them. When she's not busy dealing with the latest dramas of her two teenage daughters, Deb can be found hiding out at the movies.
VP, Strategic Planning
John has spent over 10 years in advertising, working with some of the most iconic pharmaceutical/wellness brands of our time. In his role as VP, Strategic Planning at Evoke, John is responsible for inspiring strategy that creates meaningful connections between brands and people—connections that drive behavior change and deliver tangible results for clients. Prior to joining Evoke, John held strategic leadership positions at CDM, mcgarrybowen, Deutsch, and Euro RSCG. John received an MS in Brand Planning from the VCU Brandcenter and a BS in Chemistry from St. Joseph's College.
Developing websites since 1997, James has worked with an array of large and small businesses. Through these experiences, he has gained practical knowledge of all facets of web development—from design and build, to deployment and integration. In his current role, James manages Evoke's web development and technology teams, while acting as the lead client interface for technology-related matters. Prior to joining Evoke, James operated his own web development company for over 10 years.
Brian Whalen, PhD
VP, Science and Medicine
Dr. Whalen has over seven years of experience in HCP pharmaceutical promotion, focusing on peer-to-peer medical education and advertising. As VP, Science and Medicine, he coordinates with Evoke's staff and clients to ensure the medical relevance of professional projects, and align these with overall brand strategies. Prior to joining Evoke, Brian served as Scientific Director at LBi Health, and Director, Medical Strategy at CCG Metamedia. Brian completed his doctorate in Neurobiology at Harvard University, where his thesis research examined early neurotoxic events in Alzheimer's disease. Brian received a BA in Biological Sciences from Columbia University.