Evoke Health Blog: Content Marketing—Beyond the RTBsMay 14, 2015Read more
As pharmaceutical marketers, we’ve got to help our brands unlock their full potential—that means going beyond just getting a product into their hands and instead, embracing the full consumer experience. In this month’s blog, Heather Linnell, VP, Creative Director, discusses content marketing.
Evoke Health Blog: Are You Prepared for Mobilegeddon?April 21, 2015Read more
Google’s latest mobile-friendly algorithm update launches today. Ray Majd, Director of Program Operations, explains what this means and the implications this change will have.
Evoke Health Blog: SXSW 2015 Recap—The Rise of Digital Health and MedTechMarch 26, 2015Read more
From a social tool that supports diabetes patients to an app that connects users with a dermatologist, Dave Mihalovic, EVP, Experience & Innovation, recaps his visit to this year's SXSW Conference and explores the trends that are changing healthcare today.
Evoke Health Blog: Pharma’s Mobile ResponsibilityMarch 19, 2015The future is mobile, and it’s been here for some time. Jason Marshall, Director of Strategic Planning, talks about pharma’s mobile responsibility and why more brands should provide a strong voice in the mobile conversation.Read more
Evoke Health Blog: Apple’s Latest Announcement—What ResearchKit Will Mean for UsMarch 12, 2015Read more
In our latest blog, Dave Mihalovic, EVP of Experience & Innovation, dives into Apple's new ResearchKit and includes an overview for our industry.
Evoke Health Blog: Making Health (Marketing) More HumanFebruary 19, 2015Read more
In this month's blog, John Nelson, VP of Strategic Planning, talks about our "health more human" philosophy and the need for brands to help people believe in health change, while making it easy for them to do so.
Evoke Health Blog: 2015 and the Rising Consumerization of HealthcareJanuary 29, 2015Read more
In our first blog of the year, we're discussing the top trends in health and wellness. Our EVP of Experience & Innovation, Dave Mihalovic, is sharing his perspective on 2015 and the rising consumerization of healthcare.