Evoke Makes A Bold Statement with Giant Acquisition

Acquiring Largest Healthcare Agency on The West Coast, Evoke Adds Depth in Professional Advertising, Multichannel Marketing and Analytics

NEW YORK, July 17, 2018 -- Huntsworth plc (HNT: LSE) today announces the acquisition of San Francisco-based Giant Creative Strategy from Shamrock Capital, a Los Angeles-based investment firm, adding to its collection of leading health and wellness marketing companies under Evoke Group (www.evokegroup.com);  Giant is a full-service creative healthcare agency focused on healthcare professional and multi-channel marketing, backed by a robust data and analytics offering. 

“Clients continue to look for opportunities to work with fewer agency partners on larger remits—consolidating business to those with proven and differentiated credentials and expertise in all key brand areas,” said Reid Connolly, CEO of Evoke Group. “Evoke has built our offering to accommodate this market shift and the addition of Giant adds an even more robust and differentiated HCP marketing offering to the group, as well as expanded geographic reach.” 

Founded in 2002, Giant is led by CEO Steven Gold and President Adam Gelling – both of whom will remain with the business and join the Evoke Group Executive Leadership team, reporting to Connolly.

“With 150 expert staff and a roster of premier biotech, pharmaceutical, medical device and diagnostic clients, Giant brings with them the reputation of one of the most progressive and trusted healthcare agencies in the market today,” said Connolly. “Everything about the market is more complex today—the science, the commercialization process, the contracting and selling relationships. Not every agency is prepared to guide clients through these challenges. Steven, Adam and the team at Giant are one of the groups out there that truly understand what it takes to be successful in today’s ever-changing healthcare landscape and we’re excited to have them be a part of the Evoke team.”

"Reid and the Evoke team have built one of the most formidable agencies and agency groups in the marketing and communications sector," said Steven Gold. "They’ve been on the forefront of digital since pharma embraced it. They’ve established one of the most successful DTC practices in the market today, a rapidly growing market access group, and an HCP portfolio that combined with our own is really one of the more impressive in the space.  I could not be happier to work closely with Evoke, to grow our business both in the US and globally and also provide our clients with new and expanded offerings.” 

 

Evoke is one of the fastest, organically grown agencies in the industry with 5 locations across the United States and Europe.  This acquisition adds a new level of growth to the group.  

About Evoke Group and Huntsworth:

Evoke Group (www.evokegroup.com) is a collection of leading health marketing, media and communications companies bound by a common purpose: Health More Human™. With offices in New York, Philadelphia, Chicago, Los Angeles, and London the group includes Evoke Health, FIRSTHAND, Fabric, Traverse HealthStrategy, nitrogen health, Tonic Life Communications and AboveNation Media. Evoke Group is a member of the Huntsworth Health (www.hhealth.com) global group of best-in-class companies serving the health and wellbeing industry through marketing communications, medical education and experiential events.

Huntsworth plc (HNT: LSE) (www.huntsworth.com) is an international healthcare and communications group. The Group's principal area of focus is Health, which provides marketing and medical communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has a smaller Communications group, which provides a wide range of communications and advisory services including strategic communications, public affairs, investor relations and consumer marketing.

Theresa Dolge
Chief Media Relations Officer
Tonic Life Communications
Office: 215-928-2748
Theresa.dolge@toniclc.com

 

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